139 marketing tactics and a full CRO framework that replace a $10,000/month agency. One repo $0

 

 

 

 

Marketing agency charges $10,000 a month. Senior marketer - $15,000. Consultant - $300 an hour.

Someone collected everything they know into one free repo and packaged it for AI agents. 139 growth tactics, 12 SEO playbooks, frameworks for copywriting, CRO, pricing and A/B testing.

Github link at the end of the article

An agent with this system does in a day what a marketer spends a week on. Here's what's inside.

The insight that makes everything else work

Every skill in this repo starts with one file: product-marketing-context.md. Before the agent writes a single word of copy or analyzes a single landing page it reads this file first.

The file contains everything an experienced marketer would spend their first week learning: product overview, target audience, personas, pain points, competitive landscape, differentiation, objections, switching dynamics, customer language, brand voice, proof points and goals.

The key word is customer language. Verbatim words from real customers - pulled from interviews, reviews and support tickets - are worth more than any polished internal description because they reflect how customers actually think and talk.

The workflow:

Product context prompt - run this before any other marketing task:

Without this file the agent writes generic output. With it the agent knows your ICP, your objections, your proof points and your customer's exact words.

Switching Forces: why customers switch and why they don't

The most underrated framework in the entire repo is Switching Forces - four forces that explain why customers change products and why they don't.

Most marketing focuses only on Pull - here's why our product is great. The agents in this repo are built to address all four. A landing page that only talks about features ignores the three forces that actually prevent conversion.

 

An agent that knows your Switching Forces writes copy that removes anxiety, acknowledges habits and addresses the real push that brought someone to your page in the first place.

Part 1 - Copywriting: clarity beats cleverness every time

The copywriting skill positions the agent as a conversion copywriter with four non-negotiable principles: clarity over cleverness, benefits over features, specificity over vagueness and customer language over company language. Not "save time" but "cut weekly reporting from 4 hours to 15 minutes."

Headline formulas that actually work:

 

CTA formula:

Copywriting prompt:

Part 2 - CRO: a page is a sequence of arguments not a collection of blocks

The CRO skill analyzes landing pages in this exact order of impact: value proposition clarity, headline effectiveness, CTA placement and copy, visual hierarchy, trust signals, objection handling, friction points.

The 7-question framework every page should pass:

CRO audit prompt:

 

Part 3 - A/B testing: hypothesis first, button color last

Every test starts with a structured hypothesis:

ICE score for prioritizing what to test:

Test duration formula:

Rule of thumb: more than 60 days - consider alternatives. Less than 14 days - usually feasible.

A/B test hypothesis prompt:

Part 4 - Pricing: three axes, one framework

Most founders set pricing by looking at competitors and picking a number in the middle.

The pricing skill builds pricing on three axes: packaging - what features and limits go in each tier, pricing metric - what unit customers pay for and price point - the actual number.

The principle that matters most: price should be set based on value delivered not cost to serve. It should sit between two numbers - the next best alternative and the perceived value of your product.

Good-Better-Best structure:

Pricing psychology the repo covers: anchoring makes the real price feel smaller by showing a higher price first. Decoy effect makes customers choose the top tier by placing a clearly worse middle tier.

 

Charm pricing - $49 feels meaningfully cheaper than $50. Round pricing - $100 signals confidence and premium positioning.

Pricing page elements that convert:

Part 5 - AI SEO: getting cited beats getting ranked

Traditional SEO gets you ranked. AI SEO gets you cited by Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini and Copilot. AI systems can cite a well-structured page even if it's not in position 1 because they evaluate quality, structure and relevance of individual passages.

Three pillars:

Content block patterns that get cited:

The most underrated idea in the repo: add /pricing.md or /pricing.txt to your site so AI agents can programmatically read your pricing. If pricing is hidden behind JavaScript or "contact sales" an AI agent may simply exclude your product from a comparison. In the near future your site is read not just by humans and search bots but by buying agents.

AI SEO audit prompt:

Part 6 - Programmatic SEO: 12 playbooks for scaling content

12 playbooks for creating pages at scale:

The rule that matters most: 100 strong pages beats 10,000 thin pages.

Part 7 - The growth idea library: 139 tactics, zero fluff

The most interesting tactics aren't the obvious ones:

Glossary Marketing - every industry term becomes an SEO page that ranks, brings in exactly the right audience and costs nothing after it's written. Each term is a permanent asset.

Engineering as Marketing - build a free calculator, generator or tool that solves a small version of the problem your paid product solves. It attracts exactly the right people, generates links and feeds directly into your acquisition funnel.

Importers as Marketing - "import from [competitor]" as a feature reduces switching friction to near zero. Build the bridge and make switching trivially easy.

Proprietary Data Content - data that only exists inside your product becomes a linkable asset when published. Your product sees patterns no one else can see and that data turned into a report attracts links, press and exactly the right audience.

Public Changelogs - publishing what you're shipping signals momentum. Customers who see consistent progress stay subscribed. Prospects who see active development convert faster.

Reddit Keyword Research - Reddit discussions contain the exact language customers use when no one is watching. "How do I stop losing track of client emails" is a better headline than "Email management for professionals" because it's what customers actually type when frustrated.

Founder Welcome Email - a personal email from the founder in the first 24 hours after signup has the highest open rate of any email in the sequence. It creates a human touchpoint that no automated email can replicate.

Part 8 - The tool registry: from advice to execution

The repo doesn't stop at giving advice. It connects every skill to real tools: GA4, Google Search Console, Mixpanel, Amplitude, PostHog, Semrush, Ahrefs, HubSpot, Salesforce, Stripe, Mailchimp, Google Ads, Meta Ads, Hotjar, Optimizely - each with API, MCP, CLI and SDK availability noted.

The full execution chain:

What this repo actually is

This isn't a collection of AI prompts. It's a new format for marketing work: context plus skills plus frameworks plus tool integrations plus measurement - applied sequentially by an agent that understands your product before it touches a single word of copy.

What you get after reading this

Marketing has always been expensive because it required people who know what to do and how to measure it. A senior marketer costs $8,000-15,000 per month. An agency charges $5,000-20,000 per project. A consultant bills $200-500 per hour.

This repo packages what those people know into markdown files that an AI agent reads and executes.

The difference between marketing that converts and marketing that just exists is context, system and measurement discipline. This repo gives you all three.

 

Cherry on top for the AI frens

If you read this far, here's your reward: a completely free AI course built for people who are actually ready to start.

 

➡️ https://www.skool.com/ai-builderss/classroom

More is coming, and it's going to be bigger than anything we've dropped so far stay tuned, grab your spot early, and get ready to fall deep into the AI rabbit hole.

You build your own life - so choose the right path.

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